The Problem I Could Not Ignore
I spent years watching people struggle with SEO. Not because they were not smart enough. They were brilliant at their craft. But every SEO tool on the market seemed designed to overwhelm rather than help.
Dashboards with 47 tabs. Reports that needed a PhD to interpret. Recommendations that were either too generic to act on or too technical to understand.
And then AI search arrived. ChatGPT, Perplexity, Claude. Suddenly everyone started noticing their traffic patterns shifting. Yet the "industry-leading" tools? They were still stuck in 2015.
The Breaking Point
The final straw came when I watched a friend spend three hours trying to figure out why their traffic dropped. Someone running a successful business. Three hours clicking through menus, exporting CSVs, and Googling what "crawl budget optimization" meant.
They did not need a 200-page technical audit. They needed someone to say: "Here are your three biggest problems. Here is how to fix them. This one first."
That is when I decided to build something different.
What RankGap Stands For
Clarity over complexity
Every feature I add must make things simpler, not more complicated. If it needs a tutorial to understand, it does not belong.
Your data, your insights
RankGap connects directly to your Google Search Console. No estimated metrics. No guesswork. Real data about real performance.
AI that actually helps
Not AI for the sake of AI. An intelligent assistant that knows your site, understands your goals, and gives you advice you can act on today.
Built for the new search era
Google is not the only search anymore. RankGap tracks how you appear in AI search results. Because that is where your future customers are looking.
My Promise
I read every piece of feedback. I respond to every email. When you have a problem, you are not talking to a chatbot or a support tier. You are talking to me.
RankGap will never be a bloated enterprise tool. It will always be focused, fast, and built for people who have better things to do than become SEO experts.
If you are tired of tools that make you feel stupid, welcome. Let us fix your search visibility together.
— Joaquin
Want to chat?
I am always happy to hear from users, answer questions, or just talk SEO.